SEO Company in Chennai
What is Search engine optimization ?
Search engine optimization is also known as SEO. In the Fieldof Digital Marketing, Search engine optimization plays a vital role andit isthe essential technique that is focused on organic reach without anypaying by using high quality content in the websites and get your websiteto the top of the serch engine results page(SERP). This makes your website more visible to people who are looking for solutions that your brand, product, or service can provide via search engines like Yahoo, Google, and Bing.
How Does SEO in digital marketing work?
The three main components of Search engine optimization are pageoptimization, Keyword research , and gaining inbound links. Once a search engine has crawled and indexed the website, you can usuallyseethe results of SEO work. Keywords are the words and phrases your target audience searches for online. For instance, if your business sells gimoutfits may your audience search using the keywords like “Gimoutfits”, “ women’s outfit” or “outfits for Woman” and other variations.
Types of SEO in digital marketing?
Before starting the research, It will be the essential thing to understand the different types of SEO in digital marketing. Here, thereare four types of search engine optimization in digital marketing.
- On-page SEO
- Off-page SEO
- Technical SEO
- Content
1. On Page SEO
What is on page SEO? On-page SEO refers to optimizationthat take place directly on your website to improve your SEO, you focus onensuring that your website iss easy to use and provide to users by answering their questions and giving them solution to their queries.
2. Off-Page SEO
Off-Page SEO refers to optimizations that tale place outsideof your website. With off-page SEO, you focus on your website’s authority. While your website or domain authority isn’t an official Google rankingfactor .
3. Techical SEO
Technical SEO refers to optimization that make your websiteeasy for search engine crawling and users to use and understand.
4. Content
Content is much more important to SEO. It is the breadandjam for website which gives users and serch engines essential information about your business. Creating content with high-valuablekeywords is to assist you to increase your opportunities to rank higher inthe search results.